Mike is an entrepreneur, technologist and speaker. He is the MD of Fuseware, a company specializing in social media analytics and media monitoring. Part of the Top 200 young South Africans by Mail and Guardian and in the Media’s Top 40 under 40, Mike’s experience involves working with technology in its various forms to both enhance and disrupt the way businesses operate. Mike is highly passionate about the use of technology for driving business innovation and productivity, and also sees social media as a fundamental shift in the way people and brands communicate.
Mike founded Fuseware in 2009, a market leader in social media analytics and media monitoring. Fuseware works with Africa’s top brands and agencies to help them monitor and measure their online conversations, customers and competitors using Fuseware’s unique analytics engine and software suite.
Mike co-manages the annual release of SA’s official social media landscape report with technologist Arthur Goldstuck. Agencies use this report to help understand and utilize the unfolding digital landscape.
Mike also has a passion for social business and sustainability, and is an active member of the World Economic Forum Global Shapers and Green Peace Africa, where he collaborates with others to make a real difference to the lives of people around the world. Mike is also a speaker and writer, having spoken on Radio 702, 567 Cape Talk, CNBC Africa, Power FM, Summit TV, SABC News and others. Mike also writes thought leadership articles for publications like IT Web, BizCommunity and Business Tech magazine.