Samantha is an entrepreneur and one of the founders Hello Pretty, South Africa’s top online local designer marketplace. Self-taught and with a background in web design and development, through Hello Pretty she has targeted a niche that incorporates her passion for design and development, the growth of South Africa’s ecommerce scene, and entrepreneurs who’ve founded small businesses.

Being an owner of a small business herself, she’s made it her mission to work closely with the small businesses and young designers who she’s surrounded herself with to grow their businesses and expand their reach (both locally and internationally). She’s doing this through mentorship, helping them network with complementary businesses, and leveraging Hello Pretty’s extensive customer base to market them.